PDF Trademark Valuation: A Tool for Brand Management (The Wiley Finance Series) (English Edition)
Beschreibung Trademark Valuation: A Tool for Brand Management (The Wiley Finance Series) (English Edition)
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A practical and useful resource for valuing trademarks The Second Edition of Trademark Valuation is a fresh presentation of basic valuation principles, together with important recent changes in worldwide financial reporting regulations and an update on the current worldwide legal conditions and litigation situation as they relate to trademarks. A new section discussing issues surrounding valuation of counterfeits and the economic effects of trademark counterfeiting is included in this informative Second Edition. Considers methods to determine the real value of your trademark and exploit its full potential Offers dozens of case studies that illustrate how to apply valuation methods and strategies to real-world situations Communicates complex legal and financial concepts, terms, principles, and practices in plain English Discusses GATT, NAFTA, emerging markets, and other international trademark considerations
Lesen Sie das Buch Trademark Valuation: A Tool for Brand Management (The Wiley Finance Series) (English Edition)
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CHAPTER 3 UNDERSTANDING FINANCIAL STATEMENTS ~ UNDERSTANDING FINANCIAL STATEMENTS Financial statements provide the fundamental information that we use to analyze and answer valuation questions. It is important, therefore, that we understand the principles governing these statements by looking at four questions: • How valuable are the assets of a firm? The assets of a firm can come in several forms – assets with long lives such as land .
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