Pdf lesen Burning the Ships: Intellectual Property and the Transformation of Microsoft

Beschreibung Burning the Ships: Intellectual Property and the Transformation of Microsoft

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At the start of this decade, Microsoft was on the defensive--beset on all sides by anti-trust suits and costly litigation, and viewed by many in the technology industry as a monopolist and market bully. How was it going to survive and succeed in the emerging new era of "open innovation," where collaboration and cooperation between firms, rather than market conquest, would be the keystones of success? This was the challenge facing Microsoft founder and Chairman Bill Gates. But "like Cortez burning his ships at the shores of the New World," Gates decided to embrace the change that was needed. He recruited Marshall Phelps--the legendary "godfather" of intellectual property who had turned IBM's IP portfolio into a $2 billion-a-year gold mine--out of retirement and into the cauldron of controversy that was Microsoft. Only this time Phelps' mission was infinitely more challenging than simply making money from IP. It was to help reform Microsoft's "man the barricades" culture, encourage the company to abandon its fortress mentality around its technology and share it with others for mutual benefit, and use intellectual property not as a weapon of competitive warfare but as a bridge to collaboration with other firms instead. Here, for the first time (and 500 collaboration deals later), is the inside story of what one analyst has called "the biggest change Microsoft has undergone since it became a multinational company." In this book, authors Marshall Phelps and David Kline take the reader inside the dramatic struggle within Microsoft to find a new direction. They offer an extraordinary behind-the-scenes view of the high-level deliberations of the company's senior-most executives, the internal debates and conflicts among executives and rank-and-file employees alike over the company's new collaborative direction, and the company's controversial top-secret partnership building efforts with major open source companies and others around the world. Nothing was held back from this book save for information specifically prohibited from disclosure by confidentiality agreements that Microsoft signed with other companies. Indeed, the degree of access to Microsoft's inner workings granted to the authors--and the honest self-criticism offered by Microsoft leaders and employees alike--was unprecedented in the company's 34-year history. There are lessons in this book for executives in every industry--most especially on the role that intellectual property can play in liberating previously untapped value in a company and opening up powerful new business opportunities in today's era of "open innovation." Here is a powerful inside account of the dawn of a new era at what is arguably the most powerful technology company on earth.

Burning the Ships: Intellectual Property and the Transformation of Microsoft PDF ePub

Burning the Ships: Transforming Your Company's Culture ~ Now in paperback, the inside story of the greatest transformation of Microsoft since it became a multinational company Marshall Phelpss remarkable eyewitness story offers lessons for any executive struggling with todays innovation and intellectual property challenges. Burning the Ships offers Phelpss dramatic behind-the-scenes account of how he overcame internal resistance and got Microsoft to .

: Burning the Ships: Transforming Your Company's ~ Yet the book Burning the Ships talks of Microsoft’s burgeoning intellectual property treasure chest. Burning the Ships shows the way to another outlet for Microsoft’s innovation. Instead of trying to hold their intellectual property close to the vest, Microsoft is beginning to open up the IP treasure chest and let others try to do the work of bringing those products to market."

: Burning the Ships: Transforming Your Company's ~ Burning the Ships offers Phelps's dramatic behind-the-scenes account of how he overcame internal resistance and got Microsoft to open up channels of collaboration with other firms. Discover the never-before-told details of Microsoft's secret two-year negotiations with Red Hat and Novell that led to the world's first intellectual property peace treaty and technical collaboration with the open .

Open Innovation and Intellectual Property Rights – The Two ~ transformation of Microsoft’s IP strategy in the face of the rise of open source software and open innovation from the point of view of the architect of this transformation. Phelps emphasizes the role played by large customer demand for interoperability of their linux and Windows systems in encouraging the move. In the case of Microsoft, open innovation takes the form of an emphasis on .

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Citations:pound sand - Wiktionary ~ 2009 — Marshall Phelps & David Kline, Burning the Ships: Intellectual Property and the Transformation of Microsoft, John Wiley & Sons (2009), →ISBN, page 12: "I sort of cleared my throat and told Efi very firmly that unlike Kodak and Adobe, we didn't have color management. So he could go pound sand as far as I was concerned."

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Christopher Newfield: Corporate open source / Radical ~ ‘Microsoft is becoming an open source company.’Once I got my incredulity under control, we had an interesting discussion of Microsoft’s change in tactics away from exclusive and towards inclusive uses of intellectual property. I didn’t know it at the time, but Microsoft had been reassessing its policy of militant assertion of patent rights against competitors and partners alike. A few .

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